Author Archives: directimpact

Stopped at McDonald’s and received a free coffee. This is part of their love promotion that debuted on a Super Bowl ad. I must say it made me feel good and created an emotional attachment. Need to find ways to … Continue reading →

I listened to a talk by Andy Stanley yesterday on giving. He mentioned two categories of giving- intervention and prevention. I have fallen into the intervention category most of the time because it is more emotional and I can see … Continue reading →

Working hard each day to encourage my colleagues, family and friends. I fell short last night when reviewing my sons grades. I was pretty hard on him and did not focus enough on what was right before going into improvement … Continue reading →

Change is inevitable except from a vending machine.

God comforts us so that we may comfort others. Think about the trials you are going through now and know that God will use your experiences to help somebody else down the line.

Rain, Snow or Sun does not determine my productivity for the day. I have programmed my mind to do the things necessary each day to be successful. It is what you do when nobody is looking that determines your success … Continue reading →

My boys just turned 14 and 16 this past weekend. With kids, the days are long and the years are short.

Just read a great article from Adam Grant, a Wharton Professor and Author of Give and Take. “Generosity is earned and not claimed.”

Do you really know how your customers really feel about your products & services? Find a third party resource to interview your key customers/members. This approach takes courage but it will help you keep your customers.

A strong moat can be built around your customers by showing them you care about them and their business. Do something that can’t be copied.