Monthly Archives: April 2023

The question is not what’s going to change in the next 10 years. The question should be what’s not going to change? This is the great opportunity. Jeff Bezos said people will always want vast selection, fast service and competitive … Continue reading →

The Best Story Wins! Apple was based on the success of Steve Jobs storytelling. All of their products already existed in the marketplace. Most human connection is based on effective storytelling. How can I tell my company’s story in a … Continue reading →

I read Gitomer’s post on loyalty yesterday. He mentioned the question Would you recommend ABC to your friends and colleagues? This is oriented toward customer satisfaction. The report card for loyalty would be, Why would you recommend ABC to your … Continue reading →

Most don’t have the guts to risk the life they were living for one they were capable of.