Author Archives: directimpact

Good afternoon, As I prepare to attend the Chamber event next week in New Orleans, I go through the discipline of personally calling prospects to attend our session and visit our booth. This human touch continues to set us apart … Continue reading →

Show your product or service in a visually appealing way and you have captured the attention of your prospect. Leverage this emotional attachment to build a business case for your solution.

Good afternoon, I have been playing around with AI like we all have lately. This afternoon, I asked Gemini how Jeb Blount would make my ACCESSE26 email my persuasive. Jeb is a well-known expert on prospecting and author of Fanatical … Continue reading →

Good afternoon, As we move further along in our AI journey, we will be counted on to provide leadership and direction to our prospects and customers. The wisdom today is to try and avoid back and forth via email and … Continue reading →

The following story from Sales Gravy podcast caught my attention this week. Why Cleopatra Got the Meeting In 48 BCE, Cleopatra needed an audience with Julius Caesar. He was the only person powerful enough to help her, and his calendar … Continue reading →

Organizations need to work hard to make sure the prospect/client really understands how we can or cannot help. We may or may not be the right fit but we can’t leave stones unturned. “Leave no stone unturned and you will … Continue reading →

Hello, here’s a quote that passed my desk this morning: Politeness is a trait in folks. That’s easy to explain; They’re the first to show their gratitude, And the last ones to complain. Carice Williams

Hello, Just a short rant today. I attend and lead presentations all the time and participants are in the background chatting and sending questions. I think to myself, I wish I could multitask like they do. Is anybody really paying … Continue reading →

Good afternoon, Every go on a sales call and the person trying to sell you something just doesn’t seem into it? How about going to a sports event and one of the star players doesn’t seem to care about anybody … Continue reading →

I have been looking at going to the Outbound 2026 Conference in November and came across one of the speakers, Colleen Stanley, author of Emotional Intelligence for Sales Success. Here’s an Executive Summary from one of her articles called Buyer Resistance … Continue reading →