Monthly Archives: March 2026

Leveraging Upcoming Events

Good afternoon, I have had success using the following messaging to generate meetings in the chamber market. We could use this same approach for the upcoming AMS Demo Days, Super Forum and MMC+Tech events. For example: John,   I read … Continue reading

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Discipline of Market Leaders

Good afternoon, I read a book a few years ago called The Discipline of Market Leaders. The book proposed that an organization had to choose whether to focus on Product Leadership/Best Product, Operational Excellence/Best Total Cost or Customer Intimacy/Best Total … Continue reading

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Pop Out and Pop In

Timed Pop-ups are gaining more and more traction these days. You stay on a page for a certain period of time and a Pop-Up shows up with a special offer pertaining to the that page. Maybe we can have the Spring … Continue reading

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