I started reading a book called Competing Against Luck by Clayton Christensen. The book goes into depth about trying to understand the jobs we are doing for customers. Here’s an interesting quote, “I went in thinking we were in the business of new home construction. But I realized we were instead in the business of moving lives.” Bob Moesta.
The company restructured its business model to provide moving services and sorting rooms within the home to relieve some of the anxiety of making a move. Sales picked up tremendously by removing some barriers to purchasing a new home.





