Author Archives: directimpact

Good afternoon, Today, I just want to encourage everyone to be their genuine self. Your authenticity will earn you and the business more money. Oscar Wilde said, “Be yourself; Everyone else is already taken.” The pressure to be somebody else … Continue reading →

We just completed our AMS Fest Chicago event and shared with prospects and partners our recipe for membership success. It was arguably the most people we have ever had attend our sessions at AMS Fest. A recipe is a story … Continue reading →

We are all busy trying to keep customers and bring in new ones. As part of our daily practice, we should strive to reach out with at least one act of kindness. Today, I sent a coffee card to a … Continue reading →

Nothing attracts people’s interests like the attempt to keep something hidden. Everyone wants to open the box labeled “Confidential.” My latest brainstorm, is to lead with the Subject Line: Confidential. The message could read- It has been hard to keep this … Continue reading →

As a Business Development consultant, we are always working to keep our subject matter experts on the stage and out of the auditions. With that said, I auditioned for many speaking roles in High School theater. However, I was only … Continue reading →

Spring is God’s way of saying, “One more time!” Robert Orben.

In a sales context, try this to avoid ghosting-  “Your response will help me provide the right content at the right time and avoid bothering you with unnecessary information.” 

Remember, it is not who you meet at the event that counts. It is who you meet after the event that puts points on the board. Bonus- People love a Happy Hour. It’s a non threatening way to meet people.

Sometimes I am amazed at how the small things can turn into a superpower. For example prospects will say, Thanks for setting the appointment so quickly. Your note was so kind. The coffee before the meeting was thoughtful. The sales … Continue reading →

Good afternoon, As I work through the grind of prospecting this week, I thought it would be a good idea to pass on a few points from Cynthia Handal, who talks about the Power of Boring Work in sales. Believe … Continue reading →