Author Archives: directimpact

Nothing attracts people’s interests like the attempt to keep something hidden. Everyone wants to open the box labeled “Confidential.” My latest brainstorm, is to lead with the Subject Line: Confidential. The message could read- It has been hard to keep this … Continue reading →

As a Business Development consultant, we are always working to keep our subject matter experts on the stage and out of the auditions. With that said, I auditioned for many speaking roles in High School theater. However, I was only … Continue reading →

Spring is God’s way of saying, “One more time!” Robert Orben.

In a sales context, try this to avoid ghosting-  “Your response will help me provide the right content at the right time and avoid bothering you with unnecessary information.” 

Remember, it is not who you meet at the event that counts. It is who you meet after the event that puts points on the board. Bonus- People love a Happy Hour. It’s a non threatening way to meet people.

Sometimes I am amazed at how the small things can turn into a superpower. For example prospects will say, Thanks for setting the appointment so quickly. Your note was so kind. The coffee before the meeting was thoughtful. The sales … Continue reading →

Good afternoon, As I work through the grind of prospecting this week, I thought it would be a good idea to pass on a few points from Cynthia Handal, who talks about the Power of Boring Work in sales. Believe … Continue reading →

Today has not been a productive day. My internet provider is enhancing the network in my neighborhood, so the Internet has been up and down all day. This makes me realize how much I am tied to the Internet and … Continue reading →

Faith makes things possible, not necessarily easy.

Blessed are they who have the gift of making friends, for it is one of God’s best gifts. Thomas Hughes