Author Archives: directimpact

Give People Credit

When somebody shares a good idea with you, share it with your team. Giving them credit really builds everyone’s morale!

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Old Architecture

Hello, I am in Philly at the ACCE annual conference. We are looking to grab some share of the chamber market. My biggest observation is that Philly has some old architecture and many Chamber prospects are tired of settling for … Continue reading

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Leverage Out of Office Contacts

Just a reminder today to leverage contacts in auto reply messages. My favorite auto replies are those communicating out of office or on vacation. Most leave a contact person and I call them right away. For example, Hey, I received … Continue reading

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People Buy from People they Like

Good afternoon, Start thinking about all the major things you have bought over the years. For me it is a house, car, financial advice, A/C systems, roofing etc. I can still picture the person who sold me these items. Why? … Continue reading

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Happy 4th!

On this July 4th, I will leave you with a quote from Harry Truman. It gets me going as a citizen and salesperson. “America was not built on fear, American was built on courage, on imagination and an unbeatable determination … Continue reading

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AI versus Authentic Human Connection

Good afternoon, Today, I just want to encourage everyone to be their genuine self. Your authenticity will earn you and the business more money. Oscar Wilde said, “Be yourself; Everyone else is already taken.” The pressure to be somebody else … Continue reading

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Secret Recipe

We just completed our AMS Fest Chicago event and shared with prospects and partners our recipe for membership success. It was arguably the most people we have ever had attend our sessions at AMS Fest. A recipe is a story … Continue reading

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Kindness

We are all busy trying to keep customers and bring in new ones. As part of our daily practice, we should strive to reach out with at least one act of kindness. Today, I sent a coffee card to a … Continue reading

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Confidential

Nothing attracts people’s interests like the attempt to keep something hidden. Everyone wants to open the box labeled “Confidential.” My latest brainstorm, is to lead with the Subject Line: Confidential. The message could read- It has been hard to keep this … Continue reading

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Auditions

As a Business Development consultant, we are always working to keep our subject matter experts on the stage and out of the auditions. With that said, I auditioned for many speaking roles in High School theater. However, I was only … Continue reading

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